Celticunderground:The Celtic Football Fan Podcast
A Celtic Fan Podcast. We discuss all manner of things to do with the greatest team in the world - Celtic. The world's longest running football fan podcast

Celts on The Rocks


This week I am joined by Lachie Mor and Duncan Smillie of Glasgow Rocks to discuss the current situation at Celtic.


We review the inept Ross County performance and then go on to discuss the nature of the vitriol against senior people at the club (manager CEO) and question if that is the “Celtic Way” - can we not disagree with the board’s decision on Lennon without being so disagreeable?  Duncan has a go at me for the agressive language of the Ferencvaros podcast.  Lachie is taken aback and patently didn’t listen to it!


We review the need to get more young players coming through the academy into the first team and generally wish this season would just go away.




Direct download: Celts_on_the_rocks.mp3
Category:podcasts -- posted at: 11:25pm UTC

Marketing Celtic


I know, I know, all we want is a succesful team on the pitch and you have no time for all this marketing and “brand” chat that revolves around modern football and if that’s the sum total of your thoughts on marketing a football club then this podcast is not for you.  If, however, you see maximising income as the way of getting the best players in the pitch then hopefully you will find this of interest.


I look at our club as failing to communicate well with the supporters.  I therefore wonder if we are so poor at speaking with the fans, are we even worse at communicating with a wider audience, and is that poor communication impacting on the business as a whole? 


Whilst I can have a view, I always think it best to ask an expert and so I asked the Managing Direcor of Sporst Marketing experts Fuse for some input.  It does help that not only is Stephen an expert on sports marketing, he’s also a huge Celtic fan.  We therefore have a marketing expert talking specifically about our club and how we might get those marginal benefits that allow us to get better players on the park.



Direct download: Marketing_Celtic.mp3
Category:podcasts -- posted at: 12:26am UTC

And so after 17 years in the job Peter is leaving. 


Peter Lawwell was first employed by Celtic as the club's Financial Controller from 1990 to 1991 under then Chief Executive Terry Cassidy. In September 2003, he returned to Celtic succeeding Ian McLeod as Chief Executive. The job title was changed for Lawwell to Executive Director, Head of Operations as many of the previous Chief Executives had performed poorly in that role.  Arsenal were interested in appointing Lawwell as their chief executive in 2008, but Lawwell rejected their approach.  Lawwell has been credited with increasing revenue, reducing debt and is considered a tough transfer negotiator. He has attracted criticism since 2008, however, as Rangers had won three championships in a row. In particular, Celtic fans cite the club's refusal to increase their offer for steven Fletcher in January 2009, after which Rangers overhauled Celtic to win the 2008/09 SPL. In 2010 it was reported that Lawwell earned a wage of more than £700,000 a year, after receiving a 25% rise from his previous contract for the 2008–09 season.


Everything at Celtic changed in 2012 when Rangers went to the wall and this saw the club commence an incredible period of dominance, winning trophies and building cash in the bank for a rainy day,  We had the Brendan era followed by the appointment of Neil Lennon in the showers and for many, the diasters of the current season were sewn on that day.


Peter leaves and Hullbhoy and I assess his legacy.



Direct download: Peter_A_CEO_of_2_Halves.mp3
Category:podcasts -- posted at: 7:53pm UTC